Career Guidance & Tips, All Career Paths
Now’s generation is digital generation . Before we know the scope of digital marketing in India we should have knowledge of industry. Digital Marketing is a strategy to promote your product or services online. That means we are serving or promoting your product or services to the customer online. There are so many Traditional and Organic ways that are applicable in digital marketing.
As the era changed the way of work changed. Before this era people were using radio stations to spread information. As technologies built up the industry grew and television and other sources came into existence the people were sending their messages through it.when the internet came it changed all the world. And now India is going digital with internet marketing now called digital marketing.
For understanding the scope of digital marketing in India,we must understand the advantage of it and how it goes through over the period of time until the new generation of communication.
Internet users:
As per data analysis of october 2020, 59% of the world population uses the internet. That is 4.66 Billion users. In this 4.28 afe mobile user and 4.14 are active social media users. This shows the growth of digital marketing in the last years.
As per latest google report india has potential to acquire up to $100b in e-commerce. Evolving with customers from various demographics and locations we have a huge growth expectation in digital sales.
WithTremendious growth in marketing technologies, companies are trying to maintain their revenue flow by adding online components to their stores or combining various digital marketing to join the profitable online marketplace. Because most people use smartphones to research products online. it has become essential for these businesses to have digital marketing plans in place to attract their respective targeted audience. This strategy is more significant return on investment .
With digital marketing advertiser we can target the audience more efficiently with factors like age, gender, location, interest and education we can target the potential customer. They have different methods to create a brand with their strategy.
Compared with traditional marketing The cost per lead with digital, or inbound, marketing is 61% less expensive . On social media Businesses advertise on use paid search and employ other digital strategies to spend substantially less on their campaigns, largely because many use ppc strategies to keep costs down and hone in on their specific audiences. Generally speaking, their Return on investment (ROI) is not only higher but also more rapidly.
In terms of jobs you ever seen, social media marketing is the biggest sector in the market. 1.82 billion daily active users (DAU) come on facebook . Overall, daily users accounted for 66 percent of monthly active users. over 2.7 billion monthly active users on Facebook Media. It is the most popular social network worldwide which will help. Social media Marketernot only manages the ads you see on instagram and facebook but also manages the organic post for the sites.
Log is one of the factors of marketing ,So many digital marketing professionals choose full time blogging as their career choice. So many professionals are now successful bloggers in their chosen niche With dedication and hard work. Bloggers can bring income with advertising & affiliate marketing strategies. Most of the bloggers earn in the range of $100 to $1000 per month with 1-2 years of site and Top Celebrity bloggers earn upwards of $10,000 per month for sure.
If going to see your career in Affiliate marketing you can start your blog/website/app in a specific niche of your interest and start initially hard work to build traffic & viewers. After getting good traffic, you can make a good income with AdSense & affiliate marketing techniques. Most of the professionals develop micro niche websites to focus on specific topics to generate quality traffic.
Manages all social media channels like instagram facebook pinterest twitter etc.handle work of team members, campaigns to engage customers and customer satisfaction.and built a huge network to generate leads, business and traffic on websites.
It works to generate sales for client accounts, including with upsetting and cross-selling. Operates as the point of contact for assigned customers forever. He develops and maintains long-term relationships with accounts. Makes sure clients get requested products and services in a timely manner.
Writing sharp and concise copies that attract the consumers on an emotional level. So much so that they are impleto become lead and sales for the product.it has also too much scope as in every niche need of the copywriter.
Search engine optimization is the important factor of all the sites which are ranked in google. SEO analyser responsible for ensuring that a business’ online content can be detected and viewed by potential and current customers. It Improves the visibility and rankings factore of website pages on search engines such as Google, Yahoo and Bing.
To sell your services or product or advertisement use PPC( pay per click ).Paid search analyst responsible for performing daily account management and of pay per click accounts on Google AdWords, Yahoo, Bing and other search engine platforms for clients. PPC Analysts can support initiatives that will boost the success of client campaigns.
Responsible for controlling the overall brand and strength of its social content, across all platforms. They develop strategies to increase the value and performance of a specific brand,service or product.
The games of marketing have changed With bigger giants using blogs, Influencer campaigns,copywriting,SEO, Freelancing and other digital marketing tools. And they are changing at a disorderly place.
Today, people are changing their view.how people look at a brand more than how they look at the product it matters a lot . With peoples changing focus on this dynamic and fast world so digital marketing is likely to get challenging and bigger. So if you want a magnificent career in the domain, you gotta understand cutting-edge advancements in tools and technology and fundamentals of the business.
If you have experience to manage a business & have resources, built Network.You can start your own full-time agency in digital marketing. With your agency, you are able to create marketing strategies for clients and implement them with digital marketing.
You can choose your career as a youtuber in your niche. You need to focus on the quality of content not the quantity and building your audience base on your performance.Once you start getting subscribers and views, you can make money through YouTube monetisation.
Drop shipping business is a model in which you can sell your products online to customers without owning the checklist physically with you. In this business you need to create an e-commerce website in Shopify and select your products based on your research. Then you have to connect with a store with manufacturers and online retailers. All the product prices are marked up and after you sell a product, it will directly be sent by the manufacturer to the customer and you make a profit in it .
If you learn every aspect of digital marketing you will open a door to many new online opportunities. while studying or working in your present job. As per industry statistics many digital marketers have built their own brand by becoming an influencer in a selected niche. Students can also get part-time online jobs for various digital marketing agencies.
What is the Scope of Digital Marketing? How is Career Growth in it ? Digital marketing is the key to grip an in-demand profession. Apart from these, there is a wide scope of digital marketing as promoting and branding business through digital media is the fastest and well founded mode of marketing to targeted audiences.
BEST OF LUCK !