Job Description

Roles and Responsibilities

Lead the development and implementation of all digital marketing strategies including seo, ppc and display, affiliate marketing, Mobile marketing, retargeting, email, and social.

As a Digital Performance Marketing Professional, you'll develop various strategies, execute campaigns yourself, measure performance and report on insights regarding digital performance marketing activities.

Role and Responsibilities:


* Create online campaigns on social media channels like YouTube , IG, FB, Linkedin, TikTok.

* Activate digital / e-commerce campaigns.

* Establish and maintain industry benchmark and KPIs for Conversion funnel

* maximize Search Engine coverage and efficiency

* Continuously look for new tools/strategies to help drive online business growth

* Monitor industry changes and build relationships with key vendors to innovate media strategies.

* Discover competitive gaps, and provide recommendations to improve

* Monitor industry news, trends, and shifts to align with evolving digital strategies

* Ability to analyse campaign data and provide clear insights and recommendations


Experience:

* Must be an expert In SEO.

* Deep Knowledge of Ecom platforms.

* Deep knowledge on Google Ad words, Google Merchant ads & FB ads manager.

* Strong quantitative & analytical skills; able to use data to optimize day-to-day performance

* Experience working with popular ad platforms (FB, Tiktok, Instagram, Twitter, Snapchat etc.)



Desired Candidate Profile:


* A minimum of 2-3 years in related digital marketing roles

* Strong written and verbal communication skills (including presentation)

* BS/BA degree preferred.

Perks and Benefits

Fixed Salary + Variables


As an experienced digital expert, you'll not only grow your own in-house e-commerce business but also marketplaces like Amazon, Jumia, Flipkart, noon and others. As part of this role, you will be responsible for all website, e-commerce related activities.